I couldn't continue to subject myself to a man referring to a 'normal society' as Homer Simpsons. When he started out by explaining to the reader (me) what a footnote is he lost my respect. I can't take seriously a person who can't treat his audience as his equal. I see his point, and it's true, we are nudged every day from the big to the small. I will finish this book, if only so I can know what's coming and prepare accordingly, but don't expect a rating higher than 1 star from me.